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Why do businesses need Integrated CRM?
Customer Relationship Management (CRM) has come a long way in recent years. Whether it’s a big or small scale business managing separate tools for each process and integrating different tools becomes a tedious task. CRM helps businesses to build customer relationships, identify new opportunities, analyse business metrics and determine where to direct sales focus. Customer is King and keeping your customers connected to your business and retaining them is the key to success and CRM helps businesses to do so. ERP + CRM works wonder for business as it automates data at a single stop. Alpha ERP software provides integrated CRM features which can help to increase sales and retain customers.
5 Major Benefits of Alpha Software CRM Features
- Centralized Customer Master Data
Customer data plays a crucial role in every part of the business. Having different tools lead to duplication or mismatch of data. If you have two separate software, then probably you might have to update the record on both platforms individually. Now you can enjoy better data-driven, real-time & up to date information about customers with the help of Alpha ERP software. At the time of billing, businesses collect customer data, Alpha ERP saves the data in Customer Master for data record which helps businesses to create a centralized source of information.
- Increased Customer Retention
Customer retention post-pandemic has become a big hurdle for businesses now. Competition has increased and so do substitutes for each product. Customers nowadays don’t stick to a single retailer. Retailers now need to come up with new ways to retain their customers. Companies from big brands to small retailers are all increasingly turning into technology-based software solutions. Alpha ERP Software provides unique features to retain customers. Retailers can now easily set up multiple Loyalty Programs & Schemes and understand customer behaviour simultaneously to improve customer retention.
- Ability to Cross-sell
Increasing Sales and Customer Retention are interconnected. Boosting Sales doesn’t only mean new customers but selling new products to regular customers. Alpha CRM Tool gives you in-depth information on a customer’s purchasing behaviour. Traditionally businesses used to cross-sell without knowing customer preferences which is a major pitfall in customer retention. CRM Tools help businesses to understand customer behaviour with the right data and analytics and identify customer needs. When you know customer needs inside out, businesses can benefit from the cross-selling strategy. CRM data collection and marketing automation can identify high-end products and services that a customer will actively consider.
- Increased Productivity
Having different software for CRM can increase the time spent by team members switching to other software for sales, marketing or customer service. Also understanding two different software for your team members could be quite difficult. Integrated CRM helps your business to save valuable time & increase productivity. The information required of customers can be viewed easily at one stop. Alpha ERP Software also has unique features of showing each customer’s behaviour at the time of purchase which helps your team to increase sales by upselling or providing personalized discounts for repetitive customers.
- Deeper Understanding of Customer Behaviour
Running a business without understanding customer behaviour and buying patterns is like a rat running on a hamster wheel. A customer behaviour analysis provides insights into how a customer feels about your business, analyses the future desires of customers & also helps to design promotions & loyalty programs to retain or bring new customers. Alpha ERP Software has the best features that understand customer behaviour. The sales team can view information such as customers’ previous order history and can anticipate customer needs to offer the right products at the right time.
Why Look for Different Tools, When You Can Get All at One-Stop with Alpha E Barcode Solutions.
ERP+CRM not only saves time but increases sales, which in turn increases the capacity to provide customers with more rewarding interactions. Alpha ERP Software provides all in one solution for your businesses with unique features and integrated
that expand your business like never before.